Link
Blow me you god damn monopoly. What do you have to worry about, you have the NFL license, you have the ESPN license (and might I ask, when the **** do you plan to even use the ESPN license?), hell you have the football game to own....so why should you worry about the little attempt by 2K to re-gain some old fans. Come August, Madden will once again be the best selling game, it will break previous records, blah blah blah.
"you want to make sure that [it] ends up being a blip and is not repeatable, because we like to defend our franchises aggressively."
No, you want to go out and throw money to get the licenses without worrying about competition.
Hey Deac, wanna know another reason why a few of us ride the APF train? The above segment is another reason.