In a move that I fully support, THQ has decided to put its focus on the core IPs that the studio publishers.  It will no longer dish out the mesh that is the kid licensed games and instead serve up more of Saints Row, WWE and the other reasonably successful titles.

As part of the alignment, THQ is in the process of exiting its relationships with kids’ licensed entertainment companies but will continue to sell certain previously released titles.

“THQ will be a more streamlined organization focused only on our strongest franchises,” said Brian Farrell, President and CEO, THQ. “The success of Saints Row®: The Third™ is an example of what our revised strategy and focus can achieve. We have now shipped 3.8 million units globally and are currently expecting to ship between five and six million units lifetime on this title. Additionally, our robust digital content offerings for this game have resulted in the highest digital revenue of any console title in our history.”

The company’s five internal studios are developing games aligned to several of THQ’s key franchises, including the upcoming launch of UFC® Undisputed™ 3 and Darksiders® II, as well as Company of Heroes, inSANE, Saints Row, Warhammer 40,000, and the new title from Patrice Désilets and his team. The company also continues to work with prominent external development talent on both existing and new franchises. THQ’s goal is to optimize its portfolio for the current generation of consoles and to establish new franchises on the next generation of game devices.

Good move I say.  Cut the fat and just stick with the beef of what makes you money.