Are you ready for some football and some Kinect at the same time?  Well the NFL today announced that the Xbox 360 is now the official console sponsor of the National Football League and its NFL PLAY 60 to help teach kids the importance of a healthy lifestyle.

Now that the Xbox 360 is the official sponsor of the NFL, prepare for your favorite team to have an Xbox patch on its uniform.  (just kidding)  What this means is likely quite a bit of Xbox 360 marketing where the NFL is concerned.  I doubt it means much to the normal consumer beyond that.

“We are pleased to welcome Xbox 360 and Kienct to the NFL family,” said Brian Rolapp, chief operating officer of NFL Media.  “Fitness is core to our game, and we are looking forwared to working with Kinect for Xbox 360 to evolve NFL PLAY 60 in new and innovative ways.”