COG Town is definitely thriving!  Microsoft reported some numbers on the first week sales of Gears of War 3.  My business is killing Lambent and Locust and let me tell ya … business is good.  I suppose we should make way for that inevitable prequel?  Check out some news from the press release …

Following more than 22,000 midnight madness launch events, Microsoft and Epic Games today announced that the Xbox 360 exclusive sold more than three million copies in its first week since release, cementing “Gears 3″ as the biggest game of 2011 and catapulting the franchise beyond one billion dollars in lifetime sales.

In just one week, “Gears 3″ has already grossed more than any 2011 video game to date.  In addition to topping this year’s sales charts, the “Gears of War” franchise joins the elite ranks of only a select few game franchises to surpass one billion dollars in lifetime sales.  Taking the milestone even further, “Gears” now stands as the first Xbox 360-exclusive franchise introduced this console generation to eclipse the billion dollar milestone.

“‘Gears of War’ was the first killer app for Xbox 360, and the series has continued to contribute directly to the overall success of the platform ever since,” said Microsoft Corporate Vice President Phil Spencer. “‘Gears of War 3′ kicked off the biggest holiday in Xbox history with a bang last week, setting the standard for the kinds of amazing, action-packed experiences gamers should expect on Xbox 360 this year.”