Online Pass initiative begins, more pay to play online publishers

It has begun.  Remember the uproar about the EA Sports Online Pass which outlined their intent to make you pay to play their sports titles online if you buy the games used?  Well it seems like the entire industry collaborated behind closed doors to form a unified front against used game sales.  Ubisoft and now THQ have stated their plans to force those of you who buy certain titles used to pay for a code to unlock online play.

UFC Undisputed 2010 will support the Online Pass initiative.  Multiplayer content for UFC Undisputed 2010 will be available via a one-time code included with the game at purchase. Codes for accessing the content will be available for second-time buyers for an additional $5 (400 Microsoft Points).

Ubisoft hasn’t detailed the list of games they’ll be using an Online Pass with.  I guess cutting game manuals isn’t quite enough cost saving for them.  How many more publishers will opt to partake in the Online Pass initiative? 

I guess these publishers and developers can’t spend the millions that they already make quite fast enough and they need a bit more so they’re trying to tap into the used game market in any fashion they can.  What say you?

Deacon About Deacon
They call me "The Velvet Voice". I like sunshine, games and large amounts of money. I'm a Microsoft Xbox MVP and an Author. Check out the book about my journey through the gaming industry Press X to Reload and The Terribly Terrific Travels of Timber Timmins on Support the site and buy 'em. Take a look at my About Me bio for more on me.


  1. Multiple consoles, multiple accounts, heck even going to a friends house could limit a game a lot.

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