What Is 51? [Update]
Hello good people of Unscripted 360. Today I bring to you a revelation of sorts. It appears that Viral City is active and there is a question running rampant in the gaming community and on Twitter. What the hell is 51? This viral site went online this past weekend and I’ve discovered a few things already that have some gaming ties.
There’s a countdown clock triggered depending on how you move the dice. That countdown ends on September 4, 2009. This is the exact date that this year’s Penny Arcade Expo begins. Coincidence? I think not! I love these viral things! Help me figure it out and play along (roll the dice).
To get in on Viral City just head over to www.whatis51.com and start rolling (or moving) the dice. If you have Twitter, then follow the Whatis51 Twitter. I’ve seen Microsoft Points given away via Twitter.
[Update]
Here’s the first exclusive interview with FiftyOne Marketing. http://loudmouthedgamers.com/blog/2009/09/10/what-is-51-we-found-the-answers/
August 13th, 2009 at 9:10 am
phase 2 it seems has been initiated
August 13th, 2009 at 5:22 pm
I noticed something. Where the two dice for 13 were, is where the latest thing has appeared. Today is the 13th – therefore more to come on the 18th, 23rd and 28th??
August 13th, 2009 at 5:51 pm
I think this has something to do with EA and Battlefield.
- The domain is registered to 51051 EA Viral City
- This is all about dice right? DICE make Battlefield.
- The typefont, ink splodges and style of letter were also used pre-Battlefield Bad Comany.
August 13th, 2009 at 8:48 pm
possibly
August 24th, 2009 at 5:48 pm
i just heard a crazy conference call and I am also wondering if 5 = E fifth letter and 1 = A 1st letter EA
August 24th, 2009 at 5:51 pm
hmmmm
August 28th, 2009 at 2:06 pm
i made a mystery list, may have won a t-shirt
August 28th, 2009 at 2:07 pm
http://whatis51.com/phase2/prelist.jpg sorry that was supposed to be in the last post, but hey I am trying to get my 200 response badge….
August 28th, 2009 at 2:15 pm
t-shirts ftw!