Pure fun.  Pure action.  Pure off-road mania.  PURE is the name of the game.  Black Rock Studio and Disney Interactive are hoping it translates to pure madness when it drops this September.  Black Rock Studio, formerly Climax Racing, is known as a leading developer of racing games, including its critically acclaimed work on the best-selling franchises Moto GP and ATV Offroad® Fury.

For those of you who wanted a Motorstorm type of game for the Xbox 360, this may be it.  Check out the box art and a few screenshots here.

“We expect Pure to set a new standard for off-road action sports that delivers adrenaline-inducing vertical experiences with spectacular aerial tricks and intense wheel-to-wheel racing,” said Craig Relyea, senior vice president of global marketing, Disney Interactive Studios. “Pure will appeal to a wide audience based on the game’s jaw-dropping aerial tricks, breakneck racing and vast environments.”

I’ve been ready for some true off-road racing so I’m ready to get dirty with this game!  Going off-road has never been so “PURE”.