Well it seems like the response that many of us thought would highlight Microsoft’s E3 2007 won’t happen at all.  In a report today, news came down that there is no plan to offer a new pricing scheme for the Xbox 360. 

“We have no desire, no need, to react to anything the competition has done,” Shane Kim, head of Microsoft Games Studios, said in an interview.  “We feel really great about the Xbox 360 momentum right now. Customers are voting with their wallets, it’s not just about console units. We feel great about how we’re doing.”

Well I’m a bit disappointed.  I’m not sure how the goal of topping both the Wii and PS3 is going to be accomplished without an adjustment to get more casual consumers in.  Yes, it’s about the software but the hardware that it’s played on has to be attractive to more than just a hardcore audience.

And Mr. Kim is right saying that customers are voting with their wallets as the Nintendo Wii continues to outpace the Xbox 360.  You don’t think that’s because of the awesome titles the Wii has do you?