For years we’ve heard ‘It’s in the Game’ from nearly every Electronic Arts game as well as commerical…and well that pitch is about to mean more than you think.
Electronic Arts has seemingly reached agreements with Massive Incorporated’s and IGA Worldwide’s video game advertising networks “in a move that will offer to marketers on a global basis new dynamic advertising opportunities”.
“Dynamic advertising opportunities in top EA titles represent an unprecedented marketing opportunity for advertisers to target the youth demographic in the most engaging medium,” said Mitchell Davis, Massive chief executive.
The first game to incorporate this new form of marketing is Need for Speed Carbon.
What say you?
September 1st, 2006 at 10:19 am
Because 75% of people would be too stupid to ever turn them off.
September 1st, 2006 at 10:20 am
[quote comment="3178"]Because 75% of people would be too stupid to ever turn them off.[/quote]
I guess you are right
September 1st, 2006 at 1:30 pm
i think this is a very big deal, one of the reasons i dont watch TV is because of ads.. i mean on average you have about 2 ever 15 mins
well just think they might ‘force’ you to watch these ads inbetween loading sessions or something! i dont listen to radio because of ads either, thats why i play my 360 and listen to sirius radio, and the channels i listen to dont have ads.. this is bullshit… i think we need to stand up and let these people know we dont want ads glaore, maybe some control of how many ads their are…
December 26th, 2006 at 4:50 pm
The REAL problem is not the ads themselves, it’s the spyware used to collect all the info they need to upload ads targeting YOU.
Research how it works, and consider this……it’s only the begining.