That’s right…EA and ESPN are taking Madden to new heights…well new $20 heights that is.
Beginning August 4 at 8 p.m. ET., ESPN and ESPN.com will offer an exclusive pay-per-view event with Electronic Arts (NASDAQ: ERTS) – Inside Madden NFL 07 – produced by ESPN Original Entertainment (EOE) and available to gamers through affiliates on television and also online.
In this special, available 18 days before the release of Madden NFL 07 from EA SPORTS™ on August 22, fans will get an early look inside one of this year’s most anticipated video game releases. EA game designers and some of the best Madden players will lead gamers on a guided tour through new changes and advances in all aspects of the game. Included in the special are the exclusive release of player ratings and tips from top Madden gamers and behind-the-scenes details about the making of the next generation of Madden NFL games.
#edit – one note that many have inquired about as it pertains to Madden NFL 2007. It will not include co-op or same team play. The feature was left off both Madden 2007 and NCAA 2007.